Plan your winter with Čedok!

During the winter season, we crafted a campaign for Čedok that successfully challenged the stereotypical perception of winter getaways. It convinced people that destinations like Zanzibar, Thailand, or the Dominican Republic are perfect options for this time of year. This led to a 37% increase in online bookings, higher revenue, and enhanced brand visibility across all channels – a success also acknowledged by the Effie jury.